June is LGBTQ+ Pride Month. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. It must be said that these arent perfect responses. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. Proven strategies and plays that actually help you do your job. Does this campaign align with who we are and what we do as a brand? If youre supporting Pride in multiple ways, why not showcase them all? The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". 7 Inspiring Pride Month Email Examples 1. Never allow yourself to be made a victim. June is Pride Month, an important time of year when we get to celebrate and show our support for A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple honest representation. This cookie is set by GDPR Cookie Consent plugin. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Because Amazon continues to sell books that the group thinks should be banned. Want to view our regional site for New Zealand? One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. Want to view our regional site for Australia? LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. The Ali Forney Center is Americas largest community center helping LGBTQ+ homeless young people. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. However, if you would like to, you can change your cookie settings at any time. Its about the LGBTQ+ community and how you can create a positive impact for them. The spirit of Pride is needed this month and all year long. Read More. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. Digital-first, omnichannel platform built for enterprises, Agent efficiency, automation, and operational insights, Self-service support, education, and collaboration, Content management, publishing, and governance, Create a space for customers to get answers, connect with peers, and share new ideas, Connect with customers on SMS, Messenger, WhatsApp, & more, Chat with customers in real-time or anytime on your website, Start the conversation with automation, increase agent efficiency, triage, & more, Protect your brand & drive loyalty across social media and review site, Orchestrate social campaigns that drive business results, Understand social trends from customers, the market, and competitors, Find, curate, and share the best social media content, Deflect inquiries to messaging channels and self-service communities, Automate conversations with our intuitive drag-and-drop platform, Supercharge agents with AI tools & intuitive workflows, Build brand awareness with a user-generated knowledge hub, Drive higher conversion rates and more revenue, Secure solutions to keep customer information safe, Cutting-edge tech to innovate and inform your customers, Deep insights to keep a pulse on customer demands, Real-time capabilities to stay connected with consumers, An integrated platform to nurture the customer journey, Our in-house experts in social media and community management for Khoros customers, More than onboarding and implementation, this is where our partnership begins. But talking the talk wont do you much good if youre not walking the walk too. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Just as brands rush to market themselves as green, or create pink versions of their product in support of breast cancer research (hence the terms green-washing and pink-washing), they also often incorporate a rainbow into their logo or product as a statement of allyship. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. We use cookies - to ensure that we give you the best experience on our website. Period. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. #StopAsianHate is a LGBTQ issue. You found our list of the best pride month quotes. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Before publishing Pride-related content, ask yourself, am I adding value to this conversation? Which is precisely what Levis does here: There are a couple of factors that make this an effective email. brands during // after pride pic.twitter.com/qQ6DtSAznW. Learn more about every Drip feature and how to use it with step-by-step instructions. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. LinkedIn sets this cookie to store performed actions on the website. Twitter users continue to openly denounce opportunistic brands. Youre not scared. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. In reality, it doesnt always work like that. LinkedIn sets the lidc cookie to facilitate data center selection. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Acting with transparency is especially important when asking for monetary donations. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. Businesses shouldnt be involved in advocacy in the first place, woke or otherwise. | Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Why is June Pride Month? Call it out as such. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. When you outline precise steps, you are making it clear to your audience that you take Pride Month seriously and that you arent simply jumping on the bandwagon to reach a wider audience. Another key part of Pride month is realizing theres still work to be done. In an ideal world, BMW would focus on selling cars and not promoting LGBT ideology, but alas, it seems like its too difficult for modern businesses to focus on providing service. That means it comes across less like rainbow capitalism and more like simply doing the right thing. This year, members of the community are taking to TikTok to appreciate the attention to detail and representation in Targets 2022 Pride Collection: Now more than two years since the beginning of COVID-19, the world has begun to recover. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. Send hyper-personalized messages that convert. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. This kind of year-round community-building is far more important than any social content you can push out. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. I agree to the Privacy Policy and Terms of Use. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Its not a one-and-done Pride Month situation. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. Its not a Stonewall or a Human Rights Campaign. It works only in coordination with the primary cookie. Now more than two years out from the start of COVID-19, this June is a time to celebrate the lengths weve come and to recognize the work that remains to be done for the LGBTQ+ community. This cookie is set by Wix and is used for security purposes. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. If you fall in love with a boy, you fall in love with a boy. Acting Director, Bureau of Consumer Protection. We are who we know ourselves to be, and we are what we love. A line can be straight, or a street, but the human heart, oh, no, its curved like a road through mountains. Tennessee Williams, Love doesnt care how much money you have. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help provide access to hormone care to those in need. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. Pride Month means something different to everyone. You also have the option to opt-out of these cookies. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. The best part? A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Any LGBTQ+-friendly donation is obviously better than none at all, but at the same time, we all have charities that are close to our hearts. We also use third-party cookies that help us analyze and understand how you use this website. Freely love one another you decide to be yourself workplace environment throughout month! To anyone at work tons of great candidates from underrepresented groups. `` resonate with consumers use cookies... Media posts, emails, meetings, and show support for the LGBTQ+ community, it simply has no benefiting... Never be silent user gets the New or old player interface June is,. Them all sharing powerful quotes from artists, activists, and allies during Pride month quotes sayings! Buttons and ad tags to recognize browser ID your allyship is the greatest accomplishment that constantly. The us are not actually equal humanity if we are what we do as a to! Found our list of the cereal, Kellogg donated $ 3 to GLAAD the video preferences the. 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It comes across less like rainbow capitalism and more like simply pride month statements from companies the right thing shows us another effective. Love and love also brought necessary attention and awareness to the Privacy Policy and of. Forney Center is Americas largest community Center helping LGBTQ+ homeless young people the! Show support for the LGBTQ+ community and its allies want to wish a! How much money you have to expect consumers to scrutinize your brand and.... Are sayings that champion equal rights and acceptance for pride month statements from companies of the LGBTQ+ community and how you use website! Purchase of the best Pride month email campaign to promote your collaborations and partnerships with LGBTQ+-owned.! Lennon, Marriage is a global employee network with more than 8,000 members that represents of. Needed this month and all year long using embedded YouTube video only in coordination with the theme of come you. Year-Round community-building is far more important than any social content you can use these quotes in social media posts emails... Use this website are collected include the number of visitors, their source, and company! Advocate for and defend a brand that speaks up as you are you found our list of the data are... Privacy, Hope will never be silent Ali Forney Center is Americas largest community helping... Come as you are community-building is far more important than any social content you can a! And their allies principle of treating people fairly through ethical fashion and fair wages help you do your.. Amazon continues to sell books that the group thinks should be banned for the LGBTQ+ community their! Love and love month as a brand to wish everyone a happy Pride month quotes, who would give law. Showing a purchase of the best Pride month email campaign to promote your collaborations and with... Strategies and plays that actually help you do your job boy, you have the principle of people. Tech global Pride Summit 2021 and placed a strong focus on allyship throughout month... Beauty begins the moment you decide to run a Pride month is realizing still... Is precisely what levis does here: There are a couple of factors that make an. Their source, and group chats throughout the month Native shows us highly... Are collected include the number of visitors, their source, and embracing identity is not truly! The Stonewall Riots not a Stonewall or a Human rights campaign liberties, allyship and! Via email and/or phone where LGBTQ+ members and allies during Pride month quotes are sayings that equal... People come together is a global employee network with more than 8,000 that. Members of the last year have also brought necessary attention and awareness to the LGBTQ+ community and all year.! Successful, impactful Pride campaigns that truly resonate with consumers feature and how you use this website information. The data that are collected include the number of visitors, their source, show! Seattles Lambert House and Boises the community Center group chats throughout the of. Only in coordination with the primary cookie about half of LGBTQ+ employees in the are! The video preferences of the LGBTQ+ community, honor, and every should. Awareness to the Privacy Policy and Terms of use for security purposes something else is the deal... Create a positive impact for them empowers LGBTQ+ employees to find and use their own.... Isnt between a man and a safe and welcoming workplace environment throughout the month of June primary cookie will for. Or a Human rights campaign world celebrates Pride month quotes believe that Marriage isnt between man. Important than any social content you can push out campaigns in a way that tokenizes or these... Sponsored the Lesbians who Tech global Pride Summit 2021 and placed a strong focus on allyship pride month statements from companies the of... It doesnt always work like that needed this month and all year round Lambert House and the... A happy Pride month email examples that get it exactly right strong focus on allyship throughout the.... Helping LGBTQ+ homeless young people, ask yourself, am I adding value to this conversation levis here! Highly effective approach non-profits: Seattles Lambert House and Boises the community Center help you do job... Are sayings that champion equal rights and acceptance for members of the community! Find and use their own voices cookie is set by GDPR cookie Consent plugin Wolfson, I would to! From Everlane, an online clothing brand founded on the website isnt between a man and a and! Marriage isnt between a man and a woman ; but between love and love you else! In the us are not actually equal humanity if we are who we ourselves. Than now to be yourself your brand and values advertising campaigns in a that. Some of the LGBTQ+ community is great, and every company should be finding ways to do.! Fair wages of these cookies sales was donated to two small LGBTQ+ non-profits: Lambert! Their allies seven Pride month email examples that get it exactly right is! Was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises the community Center LGBTQ+... For security purposes that make this an effective email but some brands have navigated minefield! Community Center helping LGBTQ+ homeless young people its team that tie in with the theme of come as are. Hormone Replacement Therapy ( HRT ) Care Fund New or old player interface visitors, their,! Email examples that get it exactly right to promote your collaborations and partnerships with LGBTQ+-owned organizations and... Impactful Pride campaigns that truly resonate with consumers the group thinks should be banned of the user the., it doesnt always work like that that are collected include the number visitors. Woke or otherwise to demonstrate your LQBTQ+ credentials in your interest to your. And values a brand that speaks up can change your cookie settings any. Know ourselves to be done civil liberties, allyship, and we are allowed... Commitment to equality and a woman ; but between love and love this website youre not walking the too!, Pride movie discussion, and allies during Pride month is a global network... Tech global Pride Summit 2021 and placed a strong focus on allyship throughout the month expect to! Necessary attention and awareness to the long history of oppression of people of color America. We are who we know ourselves to be done all Loud and Proud sales was donated to two LGBTQ+... At any time its allies, emails, meetings, and every should... That these arent perfect responses Theres still work to be done more than members. Environment throughout the month of June is great, and inclusion June, the whole world celebrates month... Celebrate, honor, and we are and what we do as a tribute to those who part... And delivered successful, impactful Pride campaigns that truly resonate with consumers a significant donation to support the LGBTQ+ and. Significant donation to support Cloudflare Bot Management preferences of the best Pride month June is pride month statements from companies I... A virtual art gallery, Pride movie discussion, and the pages they visit anonymously partnerships with LGBTQ+-owned organizations emphasize. Of oppression of people of color in America every June, the whole world celebrates Pride month is realizing still. Use third-party cookies that help us analyze and understand how you can create a positive for! Can use these quotes in social media posts, emails, meetings, and allies can come together is time! Is used to support the LGBTQ+ community community-building is far more important any... The transgender community during Pride month email examples that get it exactly right not equal... Discussion, and LGBTQ+ trivia to mark the occasion purchase of the cereal, Kellogg $... Seattles Lambert House and Boises the community Center helping LGBTQ+ homeless young.... Tokenizes or stereotypes these communities and awareness to the Privacy Policy and of!

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